www.adage.com/news.cms
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MCDONALD'S PLANS TO REINVENT EMPLOYEE UNIFORMS
In Design Talks With P. Diddy, Russell Simmons and Tommy Hilfiger
CHICAGO (AdAge.com) -- McDonald’s is recruiting Russell Simmons, P. Diddy and Tommy Hilfiger to perform a miracle makeover: Turn its employees' mundane uniforms into hip street wear.
As it attempts to change its image from a fat purveyor to phat icon, the world’s largest youth employer is turning to these style-setters for what could be an $80 million makeover for its army of workers. The idea is to turn employees into walking brand billboards as they circulate among their peers.
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.............
MCDONALD'S PLANS TO REINVENT EMPLOYEE UNIFORMS
In Design Talks With P. Diddy, Russell Simmons and Tommy Hilfiger
CHICAGO (AdAge.com) -- McDonald’s is recruiting Russell Simmons, P. Diddy and Tommy Hilfiger to perform a miracle makeover: Turn its employees' mundane uniforms into hip street wear.
As it attempts to change its image from a fat purveyor to phat icon, the world’s largest youth employer is turning to these style-setters for what could be an $80 million makeover for its army of workers. The idea is to turn employees into walking brand billboards as they circulate among their peers.
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posted by:
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Los Angeles
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Re: Aw Hell Naw (part sixthousand)
Wed, July 6, 2005 - 12:39 AMJust wrong. -
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Re: Aw Hell Naw (part sixthousand)
Wed, July 6, 2005 - 6:50 AMI bet you some jews thought that shit up.
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Re: Aw Hell Naw (part sixthousand)
Wed, July 6, 2005 - 7:01 AMTwo of the companies I've worked for thought that if they gave us new uniforms they'd somehow magically not be in the hole anymore.
It didn't work. Why? Because the employees STILL HATED WORKING THERE.
And they were still overpriced. and they still sold crap. -
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Re: Aw Hell Naw (part sixthousand)
Wed, July 6, 2005 - 8:21 AMthats fucking awesome.
puts the "ph" in FAT for all the mcdonalds peeps. -
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Re: Aw Hell Naw (part sixthousand)
Wed, July 6, 2005 - 11:01 PMMaybe they saw that Dave Chappele skit about Wackarnolds and got embarassed. Now they are trying to reverse about 50 years of marketing and be cool. Not a good look. -
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Re: Aw Hell Naw (part sixthousand)
Mon, July 11, 2005 - 3:21 AMHEY YO YO SSUP YALL: I got somethin t'SHO bitches: checkit: me new Micky Deez THREADS i ROK wooooo
shoot me in the mouth. will it somehow make the employees look less suicidally unhappy? no, it won't. -
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Re: Aw Hell Naw (part sixthousand)
Mon, July 11, 2005 - 8:09 AMI'm thinking.. no matter how fresh you think you look, that grease odor from spending 6 or more hours near the fry module will negate whatever cool points you might have gotten.
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